A Bit About Me
After many years of working in leading advertising agencies, I felt it was time to build my own creative powerhouse. I’ve done a lot, but not yet the kind of work that truly defines a career. My focus now is to push harder, dig deeper, and create ideas that are not just effective, but also recognised and remembered. This is the chapter I’m building now.
Professional Summary
Creative professional with 20+ years of experience across agencies like Ogilvy, DDB Mudra, Lintas (Linterland), and Publicis. Skilled in brand storytelling, campaign development, and cross-platform design for FMCG, BFSI, telecom, healthcare, and government. Equally comfortable with traditional design and motion-led content, now exploring AI-powered creativity with tools like Midjourney and Firefly. Most recently worked as Associate Creative Director, leading multi-disciplinary teams and presenting high-impact strategies to national brands.
Core Skills
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Art & Creative Direction
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Campaign Ideation & Execution
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Motion Graphics & Video Design
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Team Leadership & Mentorship
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Client Presentations
Career Highlights
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Independent Creative Consultant (2023 – 2024) – Created e-commerce creatives for ITC (Publicis Prodigious) and social media videos for Brooklyn Ice Cream, Dubai.
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Ogilvy (2018 – 2023) – ACD; campaigns for Vodafone Idea, Sanofi, Welspun, Dr. Reddy’s, Shemaroo
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DDB Mudra (2011 – 2018) – Creative Group Head; led work for Sony Sports, HDFC Bank, Aegon Life, Aditya Birla Life, Kwality Wall’s
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Lintas Linterland (2006 – 2011) – Creative Art; rural campaigns for TATA Steel, NABARD, Mumbai Police, agriculture brands
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Sanket Communications, Guwahati (2025) – ACD; concept & design for Advantage Assam 2.0 Investment and Infrastructure Summit 2025
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For Elixir Integrated Brandcomm led campaigns for Godrej, Tata Chemicals, Crisil